. . . or All Money Ain’t Good Money

Any good thing that is introduced to the public at large quickly deteriorates. Entropy exists. The universe and all natural systems within it tend toward decay. Without controls set in place to prevent it, that is just what will happen to all organizations, industries, and endeavors.
Specifically, in this instance, I refer to the business plan of many businesses to seek patronage from everyone indiscriminately. All money ain’t good money. That is why organizations like Borders and reddit have gone to the dogs; because they let anyone in.
Well, when you welcome everyone and spend your time trying to please them all, that means that you are devoting as much time and energy to preserving the detrimental sectors as the beneficial ones. Thus you are creating more problems for yourself while at the same time weakening your ability to solve them. Cancer left unchecked spreads, and it does so at the liability of its host.
So, how do you prevent this from happening? Well, you don’t entirely. Everything falls apart. It’s only a matter of time. But with proper foresight that amount of time can be lengthened, and history will judge you kindly for it. It will be a testament to your design how long a thing stands before it crumbles.
The key lies in offending customers, but only a select few. Turn away business that will be bad for business. This is how systems like Amazon.com & eBay have seemingly grown unchecked without suffering the scourge of catering to the lowest common denominator. Because their growth has not been unchecked.
Every opportunity to make a buck has been checked, balanced, weighed, and measured. And if the cost in time, manpower, and the loss of other opportunities to earn that one buck is five, then that dollar is declined. "Please spend that money with my competition," its owner is kindly told. And sure enough, there will be some bonehead who doesn’t know any better to take that customer in.
You’ve got to strengthen your system’s growth through cultivation. If someone is a fuck-up, they get weeded out.
Someone on your message board flaming and submitting bullshit? Pluck him out and let him express his freedom of speech elsewhere.
A customer is taking advantage of a lenient return policy? Refuse that customer’s business.
If they get offended and tell their friends such, so much the better for you. They are unintentionally warning away their peers. After all, most of the people with whom they associate are likely to be deadbeats as well. Birds of a feather flock together, so scare that flock of crows into someone else’s cornfield.
In simple, do not try to appeal to everyone. Be selective to whom you turn your attentions. Elsewise invite your own destruction.
Labels: Financial, Grands, SD288, Shelter